Check out my recent report for Eluxe Magazine, featuring Study NY, Titania Inglis, Susan Woo and Vaute Couture. These ethical fashion designers are playing their part to keep the New York Garment district intact.
I’ve been really slow on posting for my blog of late. The reason for this is that I’ve been doing lots for the Ethical fashion Forum and Eluxe Magazine. But this weekend I will make up for it. For now, I hope you enjoy my piece for the EFF.
Image courtesy of Costello Tagliapietra
‘Planned obsolescence’ Ever hear of that? It’s a way that manufacturers purposely make clothes badly.They do this so they wear out faster.
One of several ways this is done is by using course thread on delicate fabric to create holes. Then consumers return to the stores faster, to buy faster, to replace faster. It’s ‘Fast Fashion’ in action. (Have a look at my post “Buy Less, Choose Well” for more info on ‘Fast Fashion’)
But one company is standing up to say “NO MORE”. The 10 Year Hoodie from US brand Flint and Tinder is a super high quality garment that will be made in the USA from the softest cotton and brass hardware, and comes with a guarantee unlike any other garment you own. If at any time in the ten years the hoodie rips, tares or comes apart for any reason Flint and Tinder will repair it… FOR FREE!
Check out the Flint and Tinder website for more details. At $89 each these are one hell of a bargain.
The new H&M Conscious collection is now available in stores http://www.hm.com/gb/conscious-collection. But while we are on the topic, have a read of this when buying high street sustainable collections! Its something to bare in mind: http://wp.me/p35Vrs-gL
Fast fashion retailers can’t sell sustainability. The business model will not allow it. Sustainable fashion is all about economics!