The 10 Year Hoodie!

‘Planned obsolescence’ Ever hear of that? It’s a way that manufacturers purposely make clothes badly.They do this so they wear out faster.

One of several ways this is done is by using course thread on delicate fabric to create holes. Then consumers return to the stores faster, to buy faster, to replace faster. It’s ‘Fast Fashion’ in action. (Have a look at my post “Buy Less, Choose Well” for more info on ‘Fast Fashion’)

But one company is standing up to say “NO MORE”. The 10 Year Hoodie from US brand Flint and Tinder is a super high quality garment that will be made in the USA from the softest cotton and brass hardware, and comes with a guarantee unlike any other garment you own. If at any time in the ten years the hoodie rips, tares or comes apart for any reason Flint and Tinder will repair it… FOR FREE!

Check out the Flint and Tinder website for more details. At $89 each these are one hell of a bargain.

http://www.flintandtinderusa.com/pages/kickstarter-frame

TG,
Emma x

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